The energy drink business, which seems to be all the craze in the beverage industry, is interesting for its relationship to classic carbonated beverages. As I discussed in my last post, many American pops had their origin in a health-food fad as herbal supplements of one kind or another.
Although Iron Bru (Irn Bru) is considered the first energy drink (1901), Japanese and Austrian brands have brought the business into the mainstream of world pop culture. Interestingly, energy drinks are considered a dietary supplement and are often located in a different section (even in the vitamin aisle) in many stores. Read the rest of this entry »
